Part 3-style questions【第二十期下】
Advertising话题
Examiner: What is it that makes an advert effective?
Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context a video that goes viral is probably the most effective type of advert you could make.
Examiner: What are the advantages to companies of advertising on the Internet rather than TV?
Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV.
Examiner: What things do advertising companies do that might give it a bad name?
Raol: For me the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterbox … and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.
Definitions:
1、to launch a product: to introduce a new product
2、social media: websites that enable users to create and share content or to participate in social networking.
3、to go viral: to quickly become extremely popular on the Internet through
4、target audience: the people a company want to sell their product or service to
5、niche product: a product that is aimed at a distinct group of people
6、advertising budget: the amount of money a company decides to spend on advertising
7、to cold call: to call someone with the aim of selling something without them asking you to do so
8、junk mail: unwanted promotional leaflets and letters
9、spam email: unwanted, promotional email
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雅思口语训练营 【第二十期下】
