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|雅思口语训练营 |【话题二十:Advertisements】

2021-04-18 21:30来源:未知编辑:雅思培训阅读:


Part 2-style task【话题二十:Advertisements】
 
Describe an advert you once saw that was very effective. You should say
where this advert appeared
when you saw it
what it was advertising
and say why you thought it was so effective.
 
Max: OK … well this was about 4 years ago … I was looking for some software to create videos … one day I got an email from a mailing list I’d signed up to … there was a link in it to a press release … a company had written something about a new product that was similar to what I was looking for … at the end of the press release there was a link to the sales page … I hadn’t heard of the company but I was interested and clicked the link to the ad …. what caught my attention immediately were the number of testimonials from people who had bought the software … I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive … anyway … when I got to the bottom of the page there was a great big call to action button inviting me to buy … I was totally persuaded and ended up making a purchase … what made it so effective I think was the power of those testimonials … they’d been written by people very much like me … they’d had a need and the software had obviously turned out to be just what they were looking for … when you think that this was a newish company they wouldn’t have had any brand awareness at all … they probably wouldn’t have had much of a budget for advertising … obviously you wouldn’t advertise a product like this through the mass media on TV … they probably didn’t even have an advertising agency to support them …and yet they’d managed to create a great deal of brand loyalty from previous customers … I think that was really effective.
 
Definitions:
1、mailing list: a list of names and contact details used by a company to send information and advertisements
2、press release: something written by a company for newspapers and magazines and websites to share and publish
3、sales page: a page specifically used to promote a product or service
4、word of mouth: recommendations made by individuals to other individuals about a product of service
5、call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
6、brand awareness: how well people know a particular brand
7、mass media: large media outlets like TV, newpapers and magazines
8、advertising agency: a company that creates adverts for other companies
9、brand loyalty: the degree to which people continue to buy from the same brand or company
|雅思口语训练营 |【话题二十:Advertisements】
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              雅思口语训练营  【话题二十:Advertisements
|雅思口语训练营 |【话题二十:Advertisements】
 

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